Amazing in Motion / 142

Lexus brought three installations to the Circolo Filologico Milanese, inspired by the slogan “Amazing in Motion” and designed by Fabio Novembre, Nao Tamura and the Tangible Media Group of MIT in Boston.

Lexus: Amazing in Motion
Challenged to address the theme “How to Apply Curiosity”, the two winners of the second Lexus Design Award have seen their designs produced in prototype form and exhibited this week at the Circolo Filologico Milanese, along with three spectacular installations by Fabio Novembre, Nao Tamura and the Tangible Media Group of MIT in Boston, inspired by the slogan “Amazing in Motion”.
In the words of Alain Uyttenhoven, Vice-President of Lexus Europe, there is a perceptible link between the themes proposed by Lexus for this year’s Milan Design Week and the brand: “We want to surprise with movement and, in this sense, the slogan ‘Amazing in Motion’ belongs to us and builds a bridge with the brand.” Speaking about the Lexus Design Award, he said: “We are trying to promote forms of art linked to technology and I believe the large crystal balls created by one of the winners clearly exemplify this.”
Lexus: Amazing in Motion
Sebastian Scherer, Iris

Iris by Germany’s Sebastian Scherer is a hand-blown glass lamp with an iridescent coating; Macian by Englishman James Fox is a survival kit.

Nao Tamura responded with Interconnection, an installation founded on natural oscillation that explores humans’ interdependent relationship with nature. Fabio Novembre started, instead, from the idea that “All that moves is life and exciting” and presents life as a dance in the work We Dance, which focuses on the very dawn of life. MIT of Boston presented Transform, an interactive installation that turns static objects into moving machines.

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