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Nendo for Starbucks

For Starbucks Japan, Nendo revamped the classic white coffee mug, adding a graphic to the base that looks like the surface of 3 coffee drinks: americano, latte and caramel macchiato.

Nendo for Starbucks

Nendo took Starbucks’ classic white coffee mug and added a graphic to the base that looks like the surface of a coffee drink, so that when the mug is drying or being stored upside down, it looks as though it’s actually full.

The mug comes in three varieties – Americano, latte and caramel macchiato – and will be released in Starbucks throughout Japan.

The design plays with Starbucks’ view of seeing the world as half-full, never half-empty.

Nendo, Starbucks mug cup collection

Nendo, Starbucks mug cup collection

Nendo, Starbucks mug cup collection

Nendo, Starbucks mug cup collection

Nendo, Starbucks mug cup collection

Nendo, Starbucks mug cup collection

Starbucks mug collection
Design: Nendo