Dutch Invertuals: Revaluate

At Dutch Design Week 2013, collective Dutch Invertuals presented the works of 10 designers looking into today's interchanging reality and seeking for revaluation.

On the verge of shifting cultures and collapsing economies, one really has to thoroughly reconsider who we are and what we stand for. Formulating a new awareness.

Gaining the freedom from fading boundaries. Creating space for new understanding, unknown trades, alternative concepts of value and belonging. Ten designers look into this interchanging reality and seek for revaluation.

Top: Dutch Invertuals campaign “REVALUATE”, at Dutch Design Week Eindhoven 2013. Masks by Niek Pulles. Photos by Mike Roelofs. Dutch Invertuals “REVALUATE”, at Dutch Design Week Eindhoven 2013. Photos by Raw Color

“Innovations and cultures thrive on constant redefinition. It’s the process of reconsidering who we are by valuating the world around us,” explains curator Wendy Plomp.

Dutch Invertuals “REVALUATE”, at Dutch Design Week Eindhoven 2013. Photos by Raw Color

Invertuals: Daphna Laurens, Edhv, Jeroen Wand, Jetske Visser, Jólan van der Wiel, Kirstie van Noort, OS ∆ OOS, Raw Color, Roos Gomperts, Studio Mieke Meijer.

Dutch Invertuals “REVALUATE”, at Dutch Design Week Eindhoven 2013. Photo by Raw Color

Dutch Invertuals is a collective of individual designers who are expanding the limits of their profession. Designers with different backgrounds, but with one thing in common: experiment is principal.