Yves Béhar: Briggo

Yves Béhar designed a new smartphone-controlled Coffee Haus which uses the finest ingredients and robotic technology to create artisan coffees.

Yves Behar: Briggo
What makes people go out of their way and wait in line for their coffee? Likely discerning tastes, and a sense that they will be getting their drink of choice the way they like it.
Briggo and Fuseproject partnered on the idea of a new experience of coffee -­ one that is highly convenient by allowing users to order remotely and pick-­up quickly, but also one that is highly customized to a person’s taste preferences.
Yves Behar: Briggo
Top and above: Yves Behar, Briggo Coffee Haus, 2013

This breakthrough is the brainchild of technologist, Charles Studor, who has been  focused on an automatic and convenient way to deliver the best artisan coffees. Technology plays an important role in Briggo’s ability to deliver a customer’s favorite coffee drink in a repeatable high quality, no compromise experience. At the same time, it is important for the design to turn Briggo into a destination rather than a thing.

"We named it Coffee Haus and designed it to look, smell and feel like a coffee shop. We designed the Digital Experience so that it spans the web, smart phone app, and kiosk, and all are functionally and visually connected to the industrial design of the 4 x 12x 8 Coffee Haus."

Yves Behar: Briggo
Yves Behar, Briggo Coffee Haus, 2013

The digital touch points: web, app and kiosk are optimized for individual  platforms, and the experience  is designed so you can quickly build your beverage – a literal experience of adding ingredients that allows users to choose exactly how they want their coffee.

The system is also scalable and flexible so it works on many types of screens while remaining branded and recognizable. Compare to a traditional ordering experience, the Briggo app is easy and fast, with delivery of a cup as one arrives at the “haus” location. You can even schedule the exact time your coffee will be ready. Translation: no more lines!

Yves Behar: Briggo
Yves Behar, Briggo Coffee Haus and Briggo App, 2013

Once you have your coffee, you can provide feedback via the app or the web and keep adjusting your coffee until you get the perfect cup. Once the coffee is exactly how you like it, you can be sure that no matter which Coffee Haus you get it from, it will be exactly and perfectly how you like it, every time.

The design of the small environment follows a similar thread: it is easy to install in airports, hospitals, corporate and university campuses where mobility and quality are key. Just like the mobile app, the physical elements couldn’t follow along with something that existed before.

Yves Behar: Briggo
Yves Behar, Briggo Coffee Haus, 2013

The concept of an extruded small house shape with table and stools reminds us of a place rather than a robot or a vending machine, and is expressed through the use of real materials such   as wood veneers, glass and aluminum. Some transparency areas reveal some of the coffee making technology, and the sound cues from traditional coffee experiences such as the beans grinding, remind us of the craft going on inside.

In addition to using the Briggo app or website, people can order via the embedded touch screens and watch a digital queue to see exactly when their coffee will arrive. Finally, the visually expressive cup appears from a magical turntable that ceremoniously presents the customized brew on a platter. 

Yves Behar: Briggo
Yves Behar, Briggo Coffee Haus, 2013
Briggo is a true departure from the traditional hustle that coffee places have become. In sticking with the fundamentals of quality ingredients and craft, and  adding repeatability, customization and ordering ease, Briggo shows us a future where the internet of things solves practical issues of coffee consumption.           
Yves Behar: Briggo
Yves Behar, Briggo Coffee Haus, 2013

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