Selected students and postgraduates are responsible for the interior decoration of the 61 one to five-star rooms. The rooms are 'dressed' as if they were catwalk models. Since 2010, eight young fashion designers (Malu Gehner, Denise de Geijter, Paul Hanraets, Iris Kloppenburg, Juanita Koerts, Sofie Sleumer, Roos Soutekouw and Anne Wolters, supervised by Matthijs van Cruijsen and Ingrid Horsselenberg) have used the hotel space as their studio and now they see their room designs being realised. The cross-over between fashion and architecture has verily led to a fusion of fashion and interior design. In some instances the rooms literally wear a sweater with a slinky little skirt. The designs are being implemented in cooperation with artisanal textile producers from the Netherlands.
In between a street-level shawarma take out and French-fries stand lies the unassuming narrow alleyway entrance to the hotel, an innovative amalgamation of three historic buildings
Designers studio Ina-Matt is responsible for the interior and styling of Hotel The Exchange, Stock and Options! and for the special tiles. In cooperation with Royal Mosa two new tiles are developed; the 'veegtegel' and the 'tosti-tegel'. The tosti-tegel shows the back of an exsisting Mosa-tile, comparable to the lining of a jacket, like Louis Vuitton always put its initials on the lining. The Textielmuseum is known for their lab-function and the length they go to enable designers to do textile research. Together with them, fabrics are being developed after designs by the AMFI students. As yet, this has resulted in the production of a massive bobbin with one kilometre of yarn.
Realisation: in cooperation with Amsterdam Fashion Institute (AMFI)
Design/Dressing of the rooms by students of AMFI:
Malu Gehner, Denise de Geijter, Paul Hanraets, Iris Kloppenburg, Juanita Koerts, Sofie Sleumer, Roos Soetekouw, Anne Wolters
Other spaces: designed by INA MATT
Public spaces/ some of the rooms of Hotel The Exchange, restaurant Stock and contemporary department store Options!
Realisation process: during one year, students of the AMFI worked in our Motex studio.
Assisted by Ingrid Horsselenberg creative manager/producer and Studio INA MATT
Executed by ROC students, that follow the tailor course at the Regional Training Centre.
Graphic Design: INA MATT
Owner of the building: Stadsgoed NV
Installation electricity/water: Van Zijtveld
Interior construction: KP
61 rooms from 1 to 5 stars