The rigorous research on materials over recent years was not reflected so clearly, in fact, in the use of decoration. So, although we are all aware that the language of decoration - from floral to geometric - is part of the world of ceramics, we had sought to limit its use.
As far as we're concerned, as early as last year, along with the company, we embarked on a course to recover tradition and attention to craftsmanship. This doesn't mean that we didn't want to speak an industrial language. The purely "industrial" matrix is rooted, however, in a craft-oriented vision.
This kind of inspiration deriving from the history of late 19th and early 20th century ceramics intersected our rethinking of Italian ceramic production from the 1950s and 60s, especially regarding format.
