Persuading consumers to reduce the waste of water in an emotional way.

Sustainable and energy preservation become a global issue, however the consumption is always incalculable, saving is often neglected through daily consumption. Rather than forcing people to consume less, which will greatly depress the using experience, PoorLittleFish basin offers an emotional way to persuade consumer to think about saving water, by bringing tangibility into consumption.

There is a traditional shaped fish bowl in the Poor Little Fish basin, through using, the level of water in the bowl will fall gradually; it will go back to the same level once the water stops. Hence the consumer needs to consider about the fish while using. By using separated pipelines, the water comes from the tap will still be the pure tap water. Water in the bowl is not actually changed, so no more water has been wasted in this process.