The most Instagrammable places of Milan Design Week 2025

Amidst the packed schedule of events, exhibitions, and installations, here’s a selection of the most Instagram-friendly locations at Fuorisalone – from rediscovered industrial gems to iconic landmarks.

Es Devlin. Library of Light


Accademia delle Belle Arti di Brera, via Brera 28
7-13 April 2025, h. 9:00 AM-9:00 PM
Photo by Francesco Secchi

Es Devlin. Library of Light

Photo by Francesco Secchi

Glo - Hyper Portal

Moscova 18, via della Moscova 18
7-13 April 2025, h. 10:00 AM-8:00 PM
Photo by Francesco Secchi

Glo - Hyper Portal

Photo by Francesco Secchi

Aesop - The Second Skin


Chiostro e sagrestia monumentale Chiesa Santa Maria del Carmine, Piazza del Carmine, 2, Milano
7-13 April 2025, h. 10:00 AM-6:00 PM 
Photo by Francesco Secchi

Aesop - The Second Skin

Photo Francesco Secchi 

Hermès at La Pelota

La Pelota, via Palermo 10
9-13 April 2025, h. 10:00 AM-8:00 PM
Photo Francesco Secchi

Hermès at La Pelota

Photo Francesco Secchi

Lavazza - Source of Pleasure by Juliana Lima Vasconcellos - Palazzo del Senato

Via Senato 10
8 -13 April, h. 10:00 AM-7:00 PM 
Photo by Daniele Ratti

Lavazza - Source of Pleasure by Juliana Lima Vasconcellos - Palazzo del Senato

Photo by Daniele Ratti

Mad Architects' installation at the State University

Interni Cre-Action 2025, Università degli Studi, via Festa del Perdono
7-17 April 2025, opening hours vary
Photo by Francesco Secchi

Mad Architects' installation at the State University

Photo by Francesco Secchi

Google - Making the Invisible Visible

Garage 21, via Archimede 26
7-13 April, h. 9:30 AM-7:30 PM 
Photo Daniele Ratti 

Google - Making the Invisible Visible

Garage 21, via Archimede 26
7-13 April, h. 9:30 AM-7:30 PM 
Photo Daniele Ratti 

Nike at Capsule Plaza

Capsule Plaza 2025, Via Achille Maiocchi 3, Via Achille Maiocchi 23, Piazza Risorgimento 8
8-13 April 2025, h. 10:00 AM-8:00 PM 
Photo Daniele Ratti 

Nike at Capsule Plaza

Photo Daniele Ratti

Vans - Checkered Future: Frequency Manifest

Triennale Milano — Via Alemagna, 6, Milan
8-13 April, h. 10:30 AM-9:00 PM 

Vans - Checkered Future: Frequency Manifest

Le Serre Pasino at Alcova

Alcova - Former Snia Viscosa Factory, Varedo
April 7-13, h. 11:00 AM-7:00 PM (last entry 6:00 PM)
Photo by Luca Ronzoni

Le Serre Pasino at Alcova

Photo by Luca Ronzoni

Former Snia Viscosa Factory at Alcova

Varedo
7-13 April 2025, h. 11:00 AM-7:00 PM (last entrance 6.00 PM)
Photo Luca Ronzoni

Former Snia Viscosa Factory at Alcova

Photo Piergiorgio Sorgetti 

Even if you haven’t yet ventured through the streets of Milan during what is undoubtedly the most chaotic week of the year, you’ve surely caught a glimpse of the first highlights of Fuorisalone 2025 through the usual (and somewhat overwhelming) flood of pictures and reels circulating on Instagram. While industry insiders are already dreaming of quiet escapes, others are still wondering what’s worth seeing – and which long lines are actually worth the wait. We’ve put together a list of 11 spots to visit in search of the perfect shot or attention-grabbing video.

There’s the usual wave of crowd-pleasers, like Glo’s colorful installation with mirrored surfaces on the floor – watch your outfit, by the way – and the Università Statale, where this year Mad Architects arranged a sunburst of pink ribbons in the pharmacy courtyard. Among the “new” spots, we can’t forget the Serre di Pasino, the most Instagrammable of the four Alcova locations in Varedo, but also the Ex Snia, with its archaeological ruin charm - perhaps one of the most widely circulated images these days - and the Vans installation at the Triennale, which is all about light and sound.

1. Hermès at La Pelota
La Pelota, via Palermo 10
9-13 April 2025, h. 10:00 AM-8:00 PM 2. Es Devlin. Library of Light
Accademia delle Belle Arti di Brera, via Brera 28
7-13 April 2025, h. 9:00 AM-9:00 PM 3. Glo - Hyper Portal 
Moscova 18, via della Moscova 18
7-13 April 2025, h. 10:00 AM-8:00 PM 4. Mad Architects' installation at the State University
Interni Cre-Action 2025, Università degli Studi, via Festa del Perdono
7-17 April 2025, opening hours vary 5. Aesop - The Second Skin
Chiostro e sagrestia monumentale Chiesa Santa Maria del Carmine, Piazza del Carmine, 2, Milano
7-13 Aprile 2025, h. 10:00 AM-6:00 PM 6. Vans - Checkered Future: Frequency Manifest
Triennale Milano — Via Alemagna, 6, Milano
8-13 April 2025, h. 10:30 AM-9:00 PM  7. Google - Making the Invisible Visible
Garage 21, via Archimede 26
7-13 April 2025, h. 9:30 AM-5:30 PM 8. Le Serre Pasino at Alcova 
Varedo
7-13 April 2025, h. 11:00 AM-7:00 PM (last entrance 6:00 PM)

9. Former Snia Viscosa Factory at Alcova 
Varedo
7-13 April 2025, h. 11:00 AM-7:00 PM (last entrance 6:00 PM) 10. Nike da Capsule Plaza 
Capsule Plaza 2025, Via Achille Maiocchi 3, Via Achille Maiocchi 23, Piazza Risorgimento 8
8-13 April 2025, h. 10:00 AM-8:00 PM 11. Lavazza - Source of Pleasure by Juliana Lima Vasconcellos
Palazzo del Senato, via Senato 10
8 -13 April, h. 10:00 AM-7:00 PM

Es Devlin. Library of Light
Accademia delle Belle Arti di Brera, via Brera 28
7-13 April 2025, h. 9:00 AM-9:00 PM
Photo by Francesco Secchi

Es Devlin. Library of Light Photo by Francesco Secchi

Glo - Hyper Portal Moscova 18, via della Moscova 18
7-13 April 2025, h. 10:00 AM-8:00 PM
Photo by Francesco Secchi

Glo - Hyper Portal Photo by Francesco Secchi

Aesop - The Second Skin
Chiostro e sagrestia monumentale Chiesa Santa Maria del Carmine, Piazza del Carmine, 2, Milano
7-13 April 2025, h. 10:00 AM-6:00 PM 
Photo by Francesco Secchi

Aesop - The Second Skin Photo Francesco Secchi 

Hermès at La Pelota La Pelota, via Palermo 10
9-13 April 2025, h. 10:00 AM-8:00 PM
Photo Francesco Secchi

Hermès at La Pelota Photo Francesco Secchi

Lavazza - Source of Pleasure by Juliana Lima Vasconcellos - Palazzo del Senato Via Senato 10
8 -13 April, h. 10:00 AM-7:00 PM 
Photo by Daniele Ratti

Lavazza - Source of Pleasure by Juliana Lima Vasconcellos - Palazzo del Senato Photo by Daniele Ratti

Mad Architects' installation at the State University Interni Cre-Action 2025, Università degli Studi, via Festa del Perdono
7-17 April 2025, opening hours vary
Photo by Francesco Secchi

Mad Architects' installation at the State University Photo by Francesco Secchi

Google - Making the Invisible Visible Garage 21, via Archimede 26
7-13 April, h. 9:30 AM-7:30 PM 
Photo Daniele Ratti 

Google - Making the Invisible Visible Garage 21, via Archimede 26
7-13 April, h. 9:30 AM-7:30 PM 
Photo Daniele Ratti 

Nike at Capsule Plaza Capsule Plaza 2025, Via Achille Maiocchi 3, Via Achille Maiocchi 23, Piazza Risorgimento 8
8-13 April 2025, h. 10:00 AM-8:00 PM 
Photo Daniele Ratti 

Nike at Capsule Plaza Photo Daniele Ratti

Vans - Checkered Future: Frequency Manifest Triennale Milano — Via Alemagna, 6, Milan
8-13 April, h. 10:30 AM-9:00 PM 

Vans - Checkered Future: Frequency Manifest

Le Serre Pasino at Alcova Alcova - Former Snia Viscosa Factory, Varedo
April 7-13, h. 11:00 AM-7:00 PM (last entry 6:00 PM)
Photo by Luca Ronzoni

Le Serre Pasino at Alcova Photo by Luca Ronzoni

Former Snia Viscosa Factory at Alcova Varedo
7-13 April 2025, h. 11:00 AM-7:00 PM (last entrance 6.00 PM)
Photo Luca Ronzoni

Former Snia Viscosa Factory at Alcova Photo Piergiorgio Sorgetti