But where do good ideas come from?
“They come from a deep understanding of what came before. They come from craft skills and knowledge of the objects, about how they were crafted and which artisanry made the difference.
Good ideas come from curiosity and a desire for contamination and hybridisation. They are born from humility and the ability, at times, to remain behind the scenes and intervene, when necessary, with mild manners and lightness. They come from a reinterpretation and reconfiguration of an ever-present need to reappear on today’s scene. Good ideas come from the ability to listen and find, after weeks of designing, the object you’ve always seen in your grandma’s vacation home. Good ideas come from analysing details and, at the same time, from the immediate assessment of that detail on the entire production chain – and how much the production system is able to interact with the distribution system and how the end user will interpret that detail…”

In the store windows on via Brisa 2, via Gorani 3, via San Sisto 9, via Manzoni 29 we find the characters of an emotional landscape, a series of objects reread by someone who knows them well and has assembled/disassembled them many a time. These are the Saliscendi table by Ignazio Gardella, redesigned by reconfiguring the height mechanism that determines its function; the Servomuto by Achille Castiglioni, developed once again through an aesthetic established by the simple gesture of a mechanical device; or the entire family of lamps that finds reference in the black and white photos of Jacques Fath: here we find the supple bodies of Alla and Victoire (Cristobal Balenciaga’s two favourite models) and of the immortal Bettina outlining the forms and colours of ideas.