Milano Design Week

Salone del Mobile and Fuorisalone 2024

HH. The Dutch vision of health and happiness

Style solutions to improve the process of treatment and time spent in hospital. With an ethical focus on the promises of well-being from genetic engineering.

HH. La visione olandese di salute e felicità, Studio Gerjanne van Gink

Design and health. But also, well-being and happiness. This is the question faced by seven Dutch designers with “HH. a Dutch design vision of health and happiness”, exhibited in the spaces of Ventura Projects’ FuturDome. A series of projects (and ethical reflections) which – the hope is – will allow treatment, rehabilitation therapy and the discomfort of daily life to be faced through a combination of efficiency and attractive style.

Among the solutions on display, Johan Viladrich has concentrated on the world of the elderly, re-thinking materials and ergonomics for commonly used objects typical of this age group: a kitchen knife, a shoe horn and a walking frame; Sexual Healing by Nienke Helder is a kit of sensorial stimulators to be used outside of the clinical environment for the treatment of female sexual disturbances induced by trauma; Tamara Hoogeweegen, instead, has conducted an investigation into prenatal genetic engineering, which invites further personal exploration through a series of difficult but extremely topical questions, such as: “What would happen is we had the possibility of changing the colour of someone’s eyes, or terminating pregnancies according to IQ?”; with Hospichic, an acronym of Hospital and Chic, Alissa Rees has created accessories to help to improve the experience of a stay in hospital, from jackets which contain fluid for drips to accessories for decorating bedrooms, whether they be single or shared.

Exhibition title:
HH. La visione olandese di salute e felicità
Via Paisiello 6
Design district:
Ventura Centrale

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