A century of Gucci explained through 10 key moments

We retrace the one hundred years of the brand through the fundamental steps that have characterized its history, from the opening of Guccio Gucci’s first bottega to Alessandro Michele’s post-gender visions.

The fashion house celebrates this year one hundred years since the opening of its first store in Florence, a small leather goods store born from a happy intuition of Guccio Gucci. Since then, a history of overseas successes, collaborations and family scandals has followed. Brought back to the forefront, both artistically and economically, by creative director Alessandro Michele and CEO Marco Bizzarri, the maison is however about to close an important anniversary.

La boutique Gucci a Firenze negli anni Sessanta

A year full of events for the maison, therefore, which – after the milestone reached last April with Gucci Aria, and the most recent Gucci 100 collection – has its conclusion with the release of the film-event House of Gucci, directed by Ridley Scott and with a stellar cast ranging from Lady Gaga, Adam Driver and Jared Leto to Al Pacino.

We propose here a journey through the history of the brand in ten milestones, from its birth, to Tom Ford’s artistic direction, up to the present day.

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