Alysi inaugurates its boutique in Milan in Via Ponte Vetero 6 in Brera, the historic district of Milan. The 130 sqm store of Alysi is built on a project by Studiopepe, in a 17th-century building. Studiopepe has created a sophisticated and contemporary atmosphere, with a palette of half-tones and natural colors that do not interact with the goods on display. There is a common thread between the garments and the environments. The floor reinterprets the classical Palladio with maxi inserts in irregularly shaped polychrome marble, glossy surfaces and sculptural elements in plaster and marble. The boutique accompanies the customer in a chromatic and perspective path. The space is divided into three rooms, and develops in depth: at the entrance clothes are on showcase, then there is a passage that connects the first and second room, in which the accessories line is presented. Finally, the dressing area is designed as a small living room with a soft and cozy atmosphere, with carpets and intimate finishes. “A sophisticated and super-feminine environment”, declares Federico Impiombato, managing director. The shop experience of the first Alysi boutique in Milan tells the brand in all its forms.