Studiopepe: the new classic

For MAX&Co flagship store in Milan Studiopepe recreates an ideal path where classic shapes and ruins are staged in a metaphorical modern museum.

“The shiny landscape of an imaginary journey between clichés of classicism and a contemporary kaleidoscope.”

Studiopepe investigates the reminiscence of classicism for the new setup of MAX&Co flagship store in Milan. The aim is to recreate an ideal path where classic shapes and ruins are staged in a metaphorical modern museum. For this reason the exhibition is called The New Classic.