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Studiopepe: the new classic

For MAX&Co flagship store in Milan Studiopepe recreates an ideal path where classic shapes and ruins are staged in a metaphorical modern museum.

Studiopepe, The New Classic. Allestimento per MAX & Co, Milano

“The shiny landscape of an imaginary journey between clichés of classicism and a contemporary kaleidoscope.”

Studiopepe investigates the reminiscence of classicism for the new setup of MAX&Co flagship store in Milan. The aim is to recreate an ideal path where classic shapes and ruins are staged in a metaphorical modern museum. For this reason the exhibition is called The New Classic.

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Studiopepe, The New Classic for MAX & Co, Milan

Studiopepe, The New Classic for MAX & Co, Milan

Studiopepe, The New Classic for MAX & Co, Milan

Studiopepe, The New Classic for MAX & Co, Milan. Moodboard

The New Classic, MAX & Co, Milano
Design: Studiopepe
Completion: 2016

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