Campaign has transformed the Concept Store in the Wonder Room on the ground floor of Selfridges into Fragrance Lab, creating a series of sensorial chambers to guide the customer on a highly immersive olfactory journey through Selfridges’ iconic windows to explore the outer reaches of scent. All senses will be heightened in a highly intoxicating space. The individual’s interaction in the space will indicate personal preferences and inform the final product presented to them. Each customer’s journey will commence in a reception space and culminate in a dispensary setting.
Fragrance Lab is an iteration of an earlier project by The Future Laboratory and Campaign, Sweet Shoppe (2011) and continues the evolution of this concept.
Until June 30, 2014
Campaign with Future Laboratory
Fragrance Lab
Selfridges
400 Oxford Street
London W1A 1AB