Thailand—popularly known for a millenary culture abounding with colour, fragrance and tradition, as well as beaches to die for—is also traditionally viewed in terms of production as a source of fine raw materials and excellent crafts. But with farsighted governmental policies—their Salone project is in collaboration with the Department Export Promotion (DEP)—Thailand has chosen to make its debut in society with a curatorial project entitled Slow Hand Design: The Heart Value of Thai Products, held on the former Ansaldo site in Via Tortona 54. Teeming with charm and colour, the exhibition demonstrates that the evolution of contemporary Thai design is firmly rooted in its proud past, not least the nineteenth century, when the area known as Suvarnabhumi (i.e. Golden Land) for its outstanding wealth and trade became a point of reference for Asia as a whole.
Slow Hand Design is a passionate exploration of an emergent design world waiting to be discovered.
Slow Hand Design is also a detailed inventory of what is happening today in the world of Thai mass production