Just over forty years old, Alberto Zanone is considered an innovator in high quality knitwear, on the strength of over twenty years of experience combined with a great desire to invest in design. It is first and foremost a way of thinking rather than a business approach, leading to the creation of not only Zanone – set up in 1986 – but also Opos - with the famous competition for young designers, Under 35 and exhibitions on different themes which have been taking place since 1991 – and Fibre Tibet – a knitwear collection in cashmere and yak wool which was born out of a non profit making scheme by the Bridge Fund. From textiles to product design, always in the name of high quality design, “of a certain desired marginality” – as Alberto Zanone takes pleasure in defining it – “from following a personal path without submitting to the particular conditioning brought by the logic of the market” Utopia? For many yes. But in the case of Zanone it is a utopia which also works from a commercial point of view.