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Moormann defeats Ikea in the battle against plagiarism

Comparable to David’s victory against Goliath, the battle won by the German company Niels Holger Moormann against the giant Ikea, drew to an end 26 April last year after two and a half years of struggle in the law courts. We’re not exaggerating. Not forgetting what happened to the well known design brand Authentics last October: Hans Maier-Aichen had to present a request for bankruptcy for Artipresent – the company which marketed Authentics products – due to the vast legal expenses sustained in America to defend the copyright of a number of its products. The brand survived (distributed by Flot Otto), whilst the company structure was drastically scaled down. The problem of protecting a brand has tormented producers of designer furniture for a long time, too long, oppressed by now by the same problems as the fashion world. Also due to bad protection in terms of not very cautious legislation that has two fundamental defects: it accepts minimal and marginal modifications to the original product as sufficient reason to establish the originality of the new product; it limits the recognition of the copy only in the country in which the law courts have declared it, forcing companies copied to present their case in every country where the product is being distributed.
The original trestle Taurus, designed by Jörg Sturm and Susanne Wartzeck in 1993 for Moormann
The original trestle Taurus, designed by Jörg Sturm and Susanne Wartzeck in 1993 for Moormann
Niels Holger Moormann (David) in front of the company’s office in Aschau
Niels Holger Moormann (David) in front of the company’s office in Aschau
Original by Siemens in comparison with the copy by Lauder, first prize Plagiarius 2001
Original by Siemens in comparison with the copy by Lauder, first prize Plagiarius 2001
The imitation produced by Ikea and now banned on the German market
The imitation produced by Ikea and now banned on the German market
Original by Coronet against copy by Yinshan Manufacturing Brushes, Distinctions Plagiarius 2001
Original by Coronet against copy by Yinshan Manufacturing Brushes, Distinctions Plagiarius 2001

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