Dirty White Cube

Rotor has renovated a cultural centre in Brussels, in which the old and the new are confused forming an organic project that sways between domestic and theatrical.

Rotor and V+, MAD Brussels, 2017
Based on the observation that a grand architectural gesture would not significantly improve the response to the programme, Rotor and architects association V+ decided to preserve the old building as a whole structure along with all its incongruities.

 

Made up of a sum of miscellaneous constructions of different types, the charming ensemble runs right through the block providing the potential for a double window display project. Through targeted demolitions and the addition of accepted architectural elements, the irrational and not very permeable spaces are made more attractive offering a rich catalogue of different spatialities.

Rotor and V+, MAD Brussels, 2017
Rotor and V+, MAD Brussels, 2017
The idea behind the finishings extends this concept of assisted ready-made. A diverse palette of “white” unifies the whole and questions the relationship to the White cube with sensuality through its practical use of a grammar formed by varied materials. Resistant to any attempt at conceptualisation, the old and the new are confused forming an organic project that sways between domestic and theatrical.
Rotor and V+, MAD Brussels, 2017
Rotor and V+, MAD Brussels, 2017

MAD Brussels
Program: mixed use
Architect: Rotor and V+
Completion: 2017

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