The project, despite the extreme simplicity of its composition, aims to transmit the values of innovation, technology, and comfort. The south façade, behind which more than 2000 square meters of company offices reside, became a key element of the project.
A series of panels of reinforced concrete with a pattern of rhomboidal masses characterizes the facade for the whole 60-meter length. This texture, reminiscent of megalithic structures, is more than 7.5 meters high and is suspended by a steel framework connected to the envelope.
The windows are made with voids in the concrete panels, connected back to the envelope through metal folds. A large glass curtain wall characterizes the offices on the ground floor accentuating the strong image of the façade above.
The offices, located in the southern part of the building, occupy two floors. The first floor hosts the reception area, which is located in a barycentric zone from where employees and customers access various areas of the company: marketing, administration, design, product, retail, management, and the showroom.
The ambitiously textures façade and integration with architectural elements such as steel shelters were the baseline for a project characterized by a low budget that is still able to maintain a high architectural value.
Design: modostudio—cibinel laurenti martocchia architetti associati
Client: Giorgia & Johns Spa
Building area: 13.760 sq m; offices 2.260 sq m; logistics and laboratories 11.500 sq m
Site area: 20.235 sq m
Building cost: € 5.500.000,00
Consultants: engineering and coordination; Studio Visone & Associati
Contractor: Edilizia Cinquestelle + Canova Prefabbricati
Lighting Systems: iGuzzini Spa
Wall system: Boffa arredamenti
Office furniture: Sinetica
Curtain Walling: Ales Alluminio
Rubber Flooring: REMP