La Neuveville, with a population of
3,500, is a pleasant town on the shores of
Lake Bienne. Known for the high quality of its
tourism and loisir, it is a far cry from the traditional
European capitals of architecture and
design. Nevertheless, it is here, in one of the
three Francophone districts of the Berne canton,
that the founders of Atelier Oï Aurel Aebi,
Armand Louis and Patrick Reymond decided to
set up their headquarters 18 years ago. “It is a
peaceful base that enables us to concentrate
on our work. Without the anxiety and distractions
of life in a big city, it does however oblige
us to open out to the world, because one can’t
expect anything here from the economic point
of view,” they explain. And at La Neuveville,
on 25 September Atelier Oï will be holding a
big party to present their new headquarters to
clients, friends and colleagues. It is perhaps
their most ambitious project: an old 1960s’
motel radically transformed to accommodate
the firm’s creative group of architects and
designers, graphic designers, engineers and
stage designers – plus
the occasional friend
passing by.
“This building was
the best suited to house
our production chain,”
says Reymond. All stages
of the work process
are combined and visible
within a 900-squaremetre
structure. On the
basement floor are the
materials store and the
prototypes atelier, while located on the ground
floor are the reception, the cafeteria, the panoramic
terrace, a double-height space for presentations
and project testing, as well as offices,
conference rooms and a bedroom. The layout is
in part repeated on the first floor, which accommodates
the three partners’ offices, another
bedroom, more workshops and meeting rooms.
“The motel structure allows us to operate
under our own steam, like a ship on the open
sea. It encapsulates the idea of travel and discovery,
encounters and exchange; it is a constantly
evolving place,” adds Reymond.
The nostalgic charm of neon signs and
ceiling fans is not however altogether lost. With
a play of cross-references, for the furniture and
interior finishings the Swiss office decided to
draw on materials in vogue at the time, such as
linoleum for the floors and panel facings and
stretch fabric for the lighting fixtures. Most of
the partitions on the other hand are created
using soft furnishings, with the advantage
of giving the interiors a domestic air, besides
organising the separation of spaces flexibly and
making for better acoustics.
Welcome to Moïtel
At the end of September the Swiss firm will be inaugurating their new atelier-workshop. A flexible and welcoming space created between the walls of an old motel. Photos Yves André. Text Elena Sommariva
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- 31 August 2009
- Neuveville