It is not just a new look or extension to the existing showroom in via Gallarate, visible from piazzale Kennedy but an entire structure articulated like a small city in line with a concept that Mercedes is using more and more around Europe. The complex revolves around a large piazza, there will be a hall for events able to hold 2000 people complete with state of the art multimedia equipment, the “brand tower” that will house exhibitions and a permanent display with an auditorium on the top floor, a Mercedes workshop that will be one of the biggest in Italy; car showrooms on various floors with around 70 display areas, a large second hand centre for 200 cars, a bar-bistrot and shop with accessories and gifts.
It will take about two years to build the “Mercedes ideal city”, the complex should be ready for autumn 2007. L.M.
