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San Francisco, slow progress for Prada shop

A series of delays in receiving planning approval from the local administration has been enough to reawaken the attention of the local paper, the SF Gate, as well as the Wall Street Journal and Business Journal, regarding Prada’s US projects. To the extent that at the beginning of November the San Francisco shop, that at 4000 square metres is the largest and most ambitious of the three (the other two are in New York and Los Angeles), was declared if not “dead” at least dying.

So are plans going ahead? Or have they been abandoned definitively? Given that work on site has yet to begin, many are asking these questions – especially considering the opening was supposed to take place in 2002. It seems though that despite difficulties, the “controversial” project designed by OMA/Rem Koolhaas, already nicknamed by critics a “10-storey cheese grater” on account of its perforated external wall in steel (8000 portholes in different shapes and sizes in place of windows), will be going ahead. Project director and lead designer, Ole Scheeren, is convinced, who as part of OMA is in charge of the work regarding the Prada shops in New York, Los Angeles and San Francisco.

“We went through a lengthy planning approval process with the San Francisco project and received approval in September/October this year, which brought the project a major step forward. Now the structural peer review is taking place and we’re expecting approval early spring 2002” according to the architect.
The Prada shop in Los Angeles seems instead to be going well, building work is due to start in early 2002, with completion planned for the beginning of 2003.
Photo SF Chronicle/Lance Iversen
Photo SF Chronicle/Lance Iversen
Computer-generated view of the project
Computer-generated view of the project

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