The DomusAir project

Aviation, infrastructure and relations: Domus Editorial Director, Walter Mariotti, talks about the DomusAir project.

We at Domus do not know if crises really are great opportunities, as a much celebrated yet often unfulfilled rhetoric would have it. We are convinced, however, that we cannot cope with the complexity of our times unless we abandon the assumptions of linearity that have characterized the past and begin investing in the development of new, complex, and adaptive tools. DomusAir is one of these, the counterintuitive response to the crisis of the economy and society set off by the pandemic. A response that, although it is made of words, represents a fact or rather a method and its evolution, another turning point in the evolution of the "Domus System," which challenges the crisis in the only way it knows: interpreting reality through criticism. In this case of the airports, the infrastructure, the intermodal hubs that are responding to the mutation of our days.

In this process, Domus is transforming from an iconic publication to a flexible, modular system that picks up weak signals and transforms them into powerful interpretations.
It hybridizes traditional media channels with others that have yet to be made visible. It forges novel strategies and new alliances, bringing the pillars of its identity - architecture, design, and art - into dialogue with the realms of knowledge that will shape the future of collective living: economics, philosophy, medicine, cybernetics. 

As in all other Domus metamorphoses, credit for DomusAir goes to the President of Editoriale Domus, Maria Giovanna Mazzocchi Bordone, who has taken this process to heart right from the start (injecting a good dose of personal passion). And it also goes to the Managing Director, Sofia Bordone, and her exceptionally farsighted but realistic management that has guided all the phases of the project since its inception. And last but not least, to One Works, the strategic boutique that has provided scientific leadership around the figure of Giulio De Carli and his decisive contribution to uniting the stakeholders.

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