With over a thousand visitors in its first weekend of opening, the exhibition Ko = Ghei. The Fusion of Art, Reason, and Emotion confirms public interest in a reflection on craftsmanship as a contemporary cultural practice. Set up at the ADI Design Museum in Milan, the exhibition is promoted by Kitamaebune Kōryū Kakudai Kikō in collaboration with ANA Strategic Research Institute and under the patronage of the City of Milan. The itinerary revolves around the Japanese concept of kogei, which unites two only seemingly opposite dimensions: ko, technique understood as process, structure and transmissible knowledge, and ghei, creative practice that harmonizes body and spirit. In Japanese thought, these two poles coexist in a dynamic relationship, giving rise to a beauty that does not renounce function and to a form of material intelligence capable of crossing time, even in the age of digitization. The exhibition presents a selection of works representative of Japan's main craft traditions: from Mumyōi yaki pottery from Sado Island and Bizen yaki from Okayama, to Wajima nuri lacquerware from Ishikawa, to kabazaiku, the working of wild cherry bark originating in Kakunodate. These are flanked by metal artifacts from Takaoka and works of fine jewelry, evidence of a metallurgy rooted in the Yayoi period and developed through centuries of technical and aesthetic experimentation. A core of the exhibition is devoted to master craftsmen recognized as National Living Treasures, including Sekisui Ito and Jun Isezaki. Their works embody a heritage of intangible knowledge that Japan protects as an Important Cultural Property, serving as a bridge between tradition and the future. The story is intertwined with the history of the kitamaebune, the merchant ships that plied the coast of the Sea of Japan between the 17th and 19th centuries, facilitating not only trade but also the circulation of techniques, styles and knowledge. The works on display are the result of this cultural geography, still recognizable today in the territories from which they come. Through everyday objects - bowls, cups, tea containers, trays - Ko = Ghei invites us to reflect on a conception of design based on durability, reparability and relationship to everyday life. The exhibition, with free admission, will be open to the public until Sunday, Feb. 8.