LG Signature, premium brand of household appliances by LG Electronics, presents Wine Cellar, a storage designed for home wine conservation. Wine Cellar uses various technologies for optimal product maintenance, such as Temperature Control and Inverter Linear Compressor to keep temperature fluctuations and maintain the taste and texture of wine.
Optimal Humidity Control optimizes humidity levels, while Multi Temperature Control allows different types of wine to be stored at the same time, each at the right temperature. The cell, which can contain up to 65 bottles, is also provided with a door limiting light exposure, equipped with InstaView technology to allow users to look inside without affecting the internal environment.
For the launch of Wine Cellar, LG Signature collaborated with wine critic and collector James Suckling, CEO of the JamesSuckling.com web platform where his wine ratings can be found – more than 105,000 wines have been rated in the last ten years. Suckling becomes ambassador for the premium brand showing customers how to preserve bottles and maintain their quality, teaching them to appreciate the art of wine.
- Wine Cellar
- LG SIGNATURE
- Head of LG’s Global Marketing Center:
- Kim Jin-hong
- LG SIGNATURE ambassador:
- James Suckling