Last year at Photokina, Fujifilm teased the concept of the GFX 100, its first medium format camera with a 102 Megapixel sensor. The company was able to stay on track with the planned product roadmap and the final version of camera will go on sale on June 27.
The GFX 100, unlike the two other medium format cameras from the same family (GFX 50s and GFX 50R) has a less compact look, with an integrated vertical grip adding some bulk to the camera body. The size is also due to the introduction of a 5-axis in-body stabilization system, which is extremely important in a camera with such a high resolution.
With the GFX 100 Fujifilm is taking directly on competitors such as Hasselblad and Phase One, whose solutions are two to four times more expensive. At £9,999 for the camera body, The GFX 100 certainly isn’t cheap for the usual prosumer, but it certainly represents an interesting alternative for studio professional, fashion photographers and portrait artists.