Perpetuo is a calendar you can hang on the wall, but it’s also a tribute to the history of print through its elemental foundation and a silent acknowledgment of the infinite and intangible nature of time. A red ring or a brass pin can be moved over weekdays and numbers, both finely printed with carefully selected fonts on a precious Fedrigoni paper block, while the circle cut in the middle plays along with the shadows cast by sunlight over the course of a day. The flow of time will be told both by the manual action of pinning the day, and by the perishable nature of the paper. Over the years the calendar will lose its original tint, with a progressive and inevitable yellowing, while dust, speckles, marks or the crayon of an excitable kids will leave their marks on it, as it narrates life around it.
“We came to acknowledge that we can’t stop time, so we resort to just tell it through an artifact that could represent the job of a graphic designer in the best way possible”, says Artemia, the Venice-based studio that created Perpetuo. “We try to elevate the element that embodies, at the same time, the foundation, the essence and the history of Communication Design: paper”.