Edra products resemble locations in Tuscany

“Our Story” is the book that narrates Edra’s 30th anniversary in 189 pages, seen through the lens of four photographers who have captured the chameleon-like aspect of the objects.

Pack-Edra-Massimo-Vitali

Edra – it is said – is a crasis of esedra. The original meaning of the Greek word exedra – which later became used in architecture to refer to a semicircular recess placed on a façade – was an open-air environment intended as a meeting place. This idea of openness and dialogue embodies the destiny of the company’s products, photographed by Alessandro Moggi, Stefano Pasqualetti, Pietro Savorelli and Massimo Vitali across Tuscany. Portrayed inside historic palaces, theatres, museums, private villas, fortresses, gardens, beaches and marble quarries, Edra products establish an extraordinary dialogue with the space and blend in with the beauty of the landscape, architecture and history.

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