New Canon Powershot doesn’t look like your usual Powershot

Powershot V10 sports an unprecedented design and aims to reopen the market for a kind of device that we thought had been supplanted by smartphones.

Canon has unveiled the new PowerShot V10, the first camera of a new series targeted at vlogging enthusiasts and social media creators. 
The company is trying to capture the market of those who want a portable and easy-to-use camera and are not fully satisfied with the quality of a smartphone. 

With this new PowerShot V series, Canon might really be onto something, especially considering GEN Z’s newfound fondness for meaningful, one-purpose devices as a response to the ubiquitousness of smartphones and social media.

The Canon PowerShot V10 sports a 19mm prime lens. It uses 15.2 megapixels for still photos and 13.1 megapixels for movie recording, due to the wider 16:9 aspect ratio. Its autofocus can be adjusted via the two-inch touchscreen or automatically by the camera, but it lacks manual focus capabilities. The camera also features digital image stabilization, a movie auto-level function, and up to 3x digital zoom.

The Powershot V10 automatically shoots videos in landscape or portrait mode; it features two microphones in a stereo setup optimized for voice, with a third microphone for noise reduction.

The camera’s features and limitations attempt to strike a good balance between quality and price. In fact, Canon decided to go for a quite aggressive pricing of €530, which is way less than a smartphone capable of shooting comparable-quality videos. 

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