Balenciaga’s pink pop-up store looks like it was designed for instagramming

Le Cagole, the fashion house’s iconic it-bag, is traveling the world along with a boutique clad in pink faux fur.

After Bangkok, Balenciaga opened an eccentric pop-up store on Mount Street in London until May 8th. Totally covered in baby pink faux fur, the store celebrates the maison's iconic bag, Le Cagole, which appeared for the first time in the 2021 Pre-Fall collection.

“Le cagole”, from which the bag takes its name, is a Provençal saying that indicates a woman who dresses in a sassy and provocative way, just like the long faux fur that covers the floor, walls, seats, shelves and displays of the shop.

The Y2K-style crescent-shaped bag was worn by various influencers and celebrities – in particular by Kim Kardashian in the maison’s latest campaign, curated by Demna Gvasalia – and embodies a sort of nostalgia for the style of the Zero’s.

The soft pop-up store – where you can treat yourself with candy floss – will travel to ten other stores around the world until July 15th.

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