Back in 2016, Virgil Abloh’s Off-White and Braun partnered to launch a minimal wrist all-white clock. Five years later, the collaboration is back with another clock. This time, for a reissue of the classica BC02 compact alarm clock, designed back in the days by the industrial design grandmaster Dieter Rams along with Dietrich Lubs.
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The new alarm clock will be available in saturated orange or light blue, with the Off-White branding on the clock face along with the Braun one. The colors were picked because they “stand out“ in interior environments, Virgil Abloh explained. The price tag is $70 dollars.