“Language is a virus”, the art exhibition in Stockholm’s empty billboards

Marzia Migliora, Loredana Longo, Marinella Senatore, Francesca Grilli and Rosy Rox are the five artists selected by the Italian Cultural Institute in Stockholm for a small outdoor exhibition within the empty billboards in the streets.

Art in these times is necessarily becoming more and more public and as democratic as possible, given the closure of the exhibition spaces and the subsequent restrictions on visitors.

Using the technique of advertising posters, “Language is a virus” uses the streets of Stockholm as exhibition space, where, although there have been no restrictions on free movement, places of culture have been closed to the public. In this phase of forced confinement, the urban fabric offers itself as a communication space to five Italian artists: Francesca Grilli, Loredana Longo, Marzia Migliora, Rosy Rox and Marinella Senatore.

The title takes up the title of Laurie Anderson’s song, which in this 1986 performance song takes up the words of William Burroughs: “the most dangerous virus was language”. With this quotation we want to emphasize on the one hand the liberating power of language, whether verbal or visual, and on the other its potentially subversive capacity. Taking advantage of the advertising posters, the exhibition comes out of the walls of the white cube, i.e. from the elite places assigned to art and reaches the public space, to keep alive the relationship that art has with the spectator aiming to stimulate a critical reflection on the difficult moment we are living.

“Language is a virus”
Curated by:
Adriana Rispoli
Italian Cultural Institute in Stockholm
Francesca Grilli, Loredana Longo, Marzia Migliora, Rosy Rox, Marinella Senatore
14 June 2020

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