Iris Ceramica Group has created a fragrance: because design now designs the invisible, too

The idea of interior design as the creation of a total, synesthetic experience is increasingly taking shape. Moving beyond furniture, color, surfaces, and materials, it envisions space as a sonic and olfactory environment as well. This is told by the dozens of listening rooms and sound systems seen at the Milan Design Week 2026 and in the other major international events in the sector. And it is further demonstrated by the latest initiative from Iris Ceramica.

A benchmark in the ceramic market for architecture and interiors, Iris Ceramica has always been active in technological research, driving a process of continuous innovation. It is an evolution less conspicuous than that of the digital world, yet one that in recent years has profoundly transformed the world of surfaces and coatings. Within this context, the brand has grasped the need to step beyond the traditional boundaries of its own expertise, exploring designed space through increasingly transversal languages and tools.

Thus, on the occasion of Clerkenwell Design Week 2026 in London, the brand's showroom was transformed into an immersive experience dedicated to the presentation of the first Iris fragrance, developed in collaboration with Campomarzio70. Founded in the 1920s with its first boutique in the center of Rome, the company has since become a leading international benchmark for artisanal and niche perfumery.

The home fragrance by Iris Ceramica Group builds its olfactory notes around the essence of the iris flower. It is presented as layered and evolving, thereby emphasizing values linked to experience and ritual. This approach suggests that contemporary spatial design is no longer just about matter and form, but also about time, memory, and perception.

In the London showroom, the product was introduced through a series of immersive workshops that invited visitors to explore the fragrance across four olfactory stations, where the senses engaged with a curated palette of colors, textures, and tactile elements. Within this setting, the theme of transformation was further developed through the digital art of Lorenza Liguori, who curated the graphic installation designed as the backdrop for the event.