Urbino, a city that symbolises a Humanism that, since the time of Federico da Montefeltro, has intertwined thought and urban form, idea and reality, today renews that same intellectual tension (which in more recent times belonged to Giancarlo De Carlo, who designed the city's urban plan in the 1950s and 1960s) through the new General Urban Plan signed by the Municipality of Urbino in collaboration with MCA - Mario Cucinella Architects: a plan that draws on the legacy of the past and translates it into a model of a sustainable and inclusive city, capable of combining innovation and heritage, development and quality of life, memory and future.  The plan conceives the entire municipal territory as a unified but articulated system, composed of a structure of concentric circles, whose symbolic centre is the historic city within the walls (while in the Renaissance it was the Ducal Palace) and the maximum radius includes the system of hamlets, the agricultural and natural landscape. From the “macro” to the “micro” scale, each circle, with its specific characteristics, is interconnected with the others by a network of transversal elements that cross the territory, making it permeable and integrated, making it permeable and integrated without divisions or rigid zoning. A design of lucid clarity for a city that was “designed” before built, reminding us that urban planning is a cultural discipline even before it is a technical-administrative one. As Cucinella confirms: “Urbino, "conceived and designed”, has for centuries represented a rare model of balance between urban form and thought, between art and civilisation. It is not a city born by chance, but the result of an intellectual, moral and cultural project that has made measure, harmony and civic sense its foundations (...) Within the broad framework of Urbino, a UNESCO World Heritage Site, the new PUG reaffirms the deep conviction that the city is first and foremost an act of culture. And, in the context of Urbino, this act implies an even greater responsibility: to preserve the heritage of the past while designing, with thought and measure, the city of the future".