In the former cinema at 3 Piazza Cavour, designed by architect Vittoriano Viganò and now Visionnaire's showroom, Eleonore Cavalli, the house's creative director, spoke to Domus about the evolution of the brand, which this year is evident not only in its strategic intentions, but above all in its stylistic choices. 

According to Eleonore Cavalli, the company is trying to meet the needs of designers, architects and creative people in the sector: “Those who realise a project want to choose a unique piece, the product that represents them, not the company that represents them”.

After the first twenty years of work, another leap was needed to keep up with the changes in the sector: We have defined our Hero products that can be integrated into heterogeneous projects, while preserving the brand's strengths: the complete home philosophy, the high level of production and its unparalleled finish, the possibility of creating customised solutions," explains Eleonore Cavalli.

Designers such as Alessandro La Spada, Draga & Aurel, Studiopepe, La Conca, Marc Ange and Mauro Lipparini have already been part of the Visionnaire circuit, creating the hero products that can now be the key to an entire project.

But the house is also open to collaborations with the "new generation of designers". It's possible, says the brand, which is already making waves with NM3, the young design studio known for its metal creations and its collaborations with the fashion world - Sunnei, Off-White, Adidas, to name but a few. When asked what it's like to work with the new generation, Cavalli replies: It's fantastic, although sometimes challenging, because this generation has a different sensibility to other more historical designers that we like to compare ourselves to. But that's the point, the desire to contaminate language and open up.

And this desire is also reflected in Visionnaire's presence at Salone del Mobile 2025, where it will participate with a pavilion that revolves around a single element. It is C-Square, a 20-metre long and 4-metre high bookcase that becomes a portal to be crossed, as if it were a passage from the past to the future. Created in collaboration with the architect Stefano Maria Pozzi, C-Square is made up of 60x60 aluminium modules that can be easily removed and inserted without leaving any traces, as they are installed on a magnetic iron base, without rails or other visible traces. It aims to be a 'hymn to light', with the modules interspersed with adjustable light sources.  

Opening image: Shibari by Studiopepe per Visionnaire

All the products shown are part of the wider collection of ‘hero products’.