Building by Enrico Villani has major role in Italian rapper Fabri Fibra’s new video

Part of the new album Caos, rapper Fabri Fibra’s new single “Propaganda”, produced in collaboration with Sicilian songwriters Colapesce and Dimartino, has been released. Directed by Cosimo Alemà, the song’s video clip is set in Vercelli, a town in Piedmont. In particular, many scenes are filmed in the corridors of the Monte Rosa Laghi Alto Piemonte Chamber of Commerce - built between 1966 and 1972 by architect Enrico Villani and engineer Renzo Isola - recognizable by its facade of portholes and windows with rounded corners and bronze finishes.

The rapper thus tells the story on a high floor of the structure where natural light filters through the large circular openings that characterize the building’s interior spaces.

The three artists, dressed in suits, move around the city dominated by a leaden sky, singing – in the four-minute track – about the aspiration of an average Italian voter: “Finally someone who speaks for me / Who knows what I feel / Finally someone who thinks about people / And who gives me a job”.