The most innovative dimension of the pavilion conceived by Italo Rota and Carlo Ratti Associati has been actually unveiled upon its official opening: a laboratory dimension where different excellences from Italian design and industry have turned their ongoing experimentations into active components of a built organism.
The Boero group, born from an Italian company based on 190 years of expertise in production of painting and coating products, is main partner of the Italian Pavilion in Dubai, participating its realization but most of all its spirit, by both providing catalogue products and developing innovative and sustainable customized solutions.
A 6000 square-meter surface has been painted, including the structures and the three hulls creating the pavilion roof. For different interior spaces, instead (about 7000 square meters of painted surface), Boero has had the chance to employ its newly-developed “neomaterie”: raw materials and pigments based on spirulina algae, in order to propose a green alternative to traditional synthetic pigments.
The spirulina, a specific type of blue-green algae, already widely employed in human alimentation, can be used in different amounts in painting products to obtain different shades of green, as well as in the diagnostic field and as an organic solution to fix CO2 and to produce a general improvement of the quality of environments.
The partner of Boero group in the development of these neomaterie is in fact TOLO Green, participating to the pavilion experiment with an algae farm divided in five pools enabling processes of transformation of the carbon dioxide produced by visitors into oxygen.
Such investment philosophy, valorizing experimentation and innovation, is totally a part of the company DNA at Gruppo Boero, Giampaolo Iacone (general director and CFO) has remarked, thus echoeing Andreina Boero, the honorary director of administration board, who has told us that a further development of neomaterie — looking forward to all possible innovations this could bring to current production processes — is between the highest interests of the company for its future projects.
