“You don’t need to buy a car, you buy mobility”, Lynk and Co’s CEO Alan Visser told Domus around one year ago. With that interview, Visser also annouced that the brand, which is a parent company of Volvo, will soon launch in Europe, without giving any further details. Today, after a streaming event we know more about it: Lynk and Co 01, an hybrid SUV which was launched in China back in 2017, is finally coming to Europe. Customers can buy it or go in with a monthly subscription plan, entering the Lynk and Co club for 500 euros per month. This also includes car insurance and maintenance. You won’t own the car, but sign up for a sharing scheme that lets you actually “borrow” your car: Lynk and Co vehicles were designed with a native sharing options. Of course, if you prefer, you can just buy it, but the price is still undisclosed. Two different models have been announced: one has a hybrid powertrain, while the other is hybrid plug-in, which means that is capable of going a bit less than 70km on electricity only. Two colors will be available: blue or black..     

With car sharing services and leasing services more and more popular in the continent, and changing out idea of mobility, this is however not the first time that a car manufacturer presents a vehicle with a montly subscription plan, like Ami, the Citroen minicar which comes for a much cheaper price than that of Lynk and Co 01, around 20 euros per month. The good news about money from Lynk & Co are that you can share the subscription fee, just like you do with Netflix (we know you do it!) and get money when you share your car.

As hinted in the interview with Domus, Lynk and Co will roll out its Western life from Amsterdam, not opening a dealer, like you would expect, but a “club”. That's happening in October, then more major European cities should follow.