Initially with the announcement of the cancellation of the Salone del Mobile 2020, caused by the health emergency that we are experiencing and the lockdown period, it seemed that the same fate had also touched Fuorisalone this year.
Instead, the Milanese event decided to reinvent and present itself in a new way, online from the 15th to the 21st of June. Fuorisalone Digital will be a new way to experience the design week with live talks, product previews, documentaries, lectures, interviews, innovative formats and concerts with totally free access from the official website fuorisalone.it.
“Milano Design Week is a combination of many excellences, a unique moment of exchanges, experiences, emotions, visions and cannot be reduced to a digital version” reports the press release of the event, “but digital, even more so at this time, can be important for all companies that need to reach the public of Fuorisalone, bypassing the physical presence.”
For the launch of the new digital platform, Studiolabo, author and creator of Fuorisalone.it, has planned the creation of two new fundamental tools for virtual communication – Fuorisalone Tv and Fuorisalone Meets – and the possibility to communicate content on the new channels Fuorisalone China and Fuorisalone Japan.
In addition to contributions from design schools such as the Politecnico di Milano, IED and IULM, stand out the presence of companies with videos presenting new products: Artek, B&B, Bisazza, CC-tapis, Cedit, Fenix, Florim, Iris Ceramica Group, Molteni&C, Nilufar, Pedrali, Salvatori, Vitra, Tecno, Zanotta.
Opening image: Ventura Centrale 2019, Milan Design Week 2019, via Ferrante Aporti 9, Milan. Photo Henrik Blomqvist