The new ‘wooly’ inhabitants of Marni

Marni renovated its Market image with colourful atmospheres made of gradients and puppets. A captivating digital space that represents the attitude of the fashion brand: ironic and at times fantastical.

Marni Market 2017

The new protagonists of this imaginary virtual world are the Marni Wooly Friends, little animals made with metal and wool that frame peaceful scenes with objects that Marni creates each year in collaboration with Colombian artisans. Among those there are printed thermos, picnic blankets with Marni prints, fabric vases, tin boxes and many of the furnishings in metal and hand-woven PVC threads. Each item fits into the brand’s universe, and its story is told through animations where real and surreal live side by side.

Project:
Market Wooly Friends
Brand:
Marni

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