Grand Basel

MCH Group, a leading live marketing company headquartered in Basel/Switzerland, is launching a new global exhibition format: Grand Basel 2018, the first global salon for the world’s most important and valuable automobiles of the past, present and future.

For the first time, cars will be set and presented in the cultural context of design, architecture and art. Following its premiere in Basel in September 2018, further events have been planned for Miami and Hong Kong. Grand Basel addresses international connoisseurs, experts and collectors with the
highest standards, as well as a general audience interested in automobile aesthetics, technological sophistication, arts and culture.

During the presentation of the Grand Basel concept at Messe Basel, renowned international representatives of the world of automobiles elucidated the Grand Basel concept based on four exceptional designs, some of which have never before been shown to the public: Giorgetto Giugiaro, ‘Car Designer of the Century’, brought his legendary 1963 Chevrolet Corvair Testudo; Andrea Zagato announced a tribute to the brand IsoRivolta: The Zagato IsoRivolta Vision Gran Turismo concept, featured as a drivable vehicle in the Sony Playstation video game series, Gran Turismo Sport; designer Rem D. Koolhaas showed a new Lo Res car for his fashion brand, United Nude, for which he abstracted the polygonal design of a Lamborghini Countach into the most minimalist wedge shape.

As the favorite brand of LeCorbusier, whose patron Gabriel Voisin provided the inspiration for the Swiss architect’s radical design ideas for a car centered urban redevelopment of Paris, the 1935 Avions Voisin C25 Aérodyne is a perfect manifestation of the multitude of correlations between architecture, the car and urban development. Prof. Paolo Tumminelli, director of the Goodbrands Institute, author and professor of Cultural Sciences at Cologne University of Applied Sciences, who created the cultural concept, will head the advisory board of Grand Basel.

Grand Basel will present exceptional automobiles in an exceptional setting: Berlin based design agency BlueScope has developed the uniform architectural concept in a distinctly contemporary design language. A bold deviation from the often nostalgic ambience of established car events, the design allows for the highquality presentation and admiration of the exhibits in a surrounding reminiscent of modern museums.