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ma0: Cross the Streets

Studio ma0 did the exhibition design of the show “Cross the Streets” at MACRO in Rome that for the first time hosts the street art in its rooms.

ma0, exhibition design for "Cross the Streets", MACRO, Rome 2017

Cross the Streets is a multimedia platform that historicizes the street art phenomenon, one of most influential art movement of the last 40 years. For the first time in Rome, a counterculture – by now part of the mainstream – enters a museum, the MACRO Museum of Contemporary Art in Rome.

For the exhibition design studio ma0 applied the so called principle of productive set-up: a productive process where waste is minimized and the life of the materials used does not end on the last day of the exhibition, but continues elsewhere, maybe building a roof, furnishing a room, becoming part of another exhibition. The show becomes one moment in a longer life cycle, that starts and continues beyond the walls of the museum.

ma0, exhibition design for "Cross the Streets", MACRO, Rome 2017

ma0, exhibition design for "Cross the Streets", MACRO, Rome 2017

ma0, exhibition design for "Cross the Streets", MACRO, Rome 2017

ma0, exhibition design for "Cross the Streets", MACRO, Rome 2017

ma0, exhibition design for "Cross the Streets", MACRO, Rome 2017

ma0, rendering of the exhibition design for "Cross the Streets", MACRO, Rome 2017

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ma0, axonometry for "Cross the Streets", MACRO, Roma 2017

It is not always possible to think and create such a set-up. Favourable conditions are needed so that the theme of the exhibition, the space that is used, and the ideas of the curators, may support a choice which is actually about connecting the ephemeral event to longer processes and extended spaces.

ma0, allestimento per "Cross the Streets", MACRO, Roma 2017

Using humble material usually employed on construction sites, such as scaffolding, lightweight concrete and towel gulls, the exhibition’s set-up transforms Macro’s space into an urban landscape. A space to explore, following horizontal graphics, that direct the visitor through the various areas, just like a road. It is a temporary landscape, that brings fragments of the Street Art scene, the city, in the museum. The city is where most of the materials used will go back to, to continue their life at the intersection of other stories and roads. This is what makes “Cross the Streets” the most important productive exhibition design made by ma0.

until october 2017
Cross the Street
curated by: Paulo von Vacano
MACRO
via Nizza, 138 – Rome
Exhibition design: ma0 studio d’architettura (Ketty Di Tardo, Alberto Iacovoni, Luca La Torre)
con Carlotta Cannucciari, Livia Chianese, Giorgio Capone
Production: ICN Allestimenti
Year: 2017

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