Bala collaborated creating the signage and wayfinding system, the brand identity system and the naming, Distrito Boca, which has the purpose of promoting recognition of the project as an area of cultural and social activity, boosting tourism on both, local and global levels. The graphic brand alludes to the idea of the continuous flow of people within Distrito Boca, triangles in opposite directions express a metaphor of the conceptual core of the project: to give the users the feeling of freedom in the area.
Distrito Boca, Veracruz, Mexico
Design: Ariel Roja
Signage and wayfinding: Bala