Playland

On the occasion of Milan 2017 Salone del Mobile, the Italian fashion brand will be transforming its space into one big playground: Marni Playland. Reflecting on the concept of play, public will be invited to forget predefined rules and structures and interact with the surrounding space and the intriguing elements it contains. The playground is a stretch of sand which is the perfect backdrop for a series of extraordinary objects and furniture sculptures that have cast practicality aside to embrace their playful side, leaving them open to interpretation.

  The playground will feature toys to be showcased and toys to play with, storage containers perfect for basketball, colourful cones to stack rings over and baskets with parts that are so out of proportion they highlight the irony of the creative approach. Lying next to them is the new limited edition of home furnishing accessories. This year, the collection features seats, stools, rocking chairs with holder armrests and chairs with roofs that create a comfortable haven to snuggle up in.

Each item is hand crafted from metal, painted wood and woven coloured PVC cord, whilst the shapes play with proportions that challenge predefined ratios. All the home furnishings, designed exclusively for the 2017 Salone del Mobile, are unique pieces produced entirely in Colombia by a group of women who have skilfully employed the traditional techniques adopted by local Colombian artisans, finding their independence and emancipation through their work.

4 – 9 April 2017
Marni Playland
Spazio Marni
viale Umbria 4, Milan