Earth 7

Developed by W+K, Earth7 is a rover that combine cutting edge space technologies with simple gesture control to explore planet earth’s remote secret locations.

From the moon to Mars, for decades, humanity has sent out rovers to explore the places we couldn’t. But for most people, the real undiscovered planet is our own. To encourage people to explore the best planet we know, one of Russia’s biggest carriers has created Earth7 – a planetary rover destined for earth.

Earth7 was revealed in Moscow as part of an interactive experience, which combined cutting edge space technology with simple gesture control to enable users to manoeuvre the unique rover and explore the remote secret location thousands of miles away where it was situated.

Seated in front of a huge screen transmitting Earth7’s live location, participants were able to remote control the 75kg aluminium machine with just a flick of the hand thanks to a high-speed data connection and kinetic armband.

Earth 7
Design: Wieden+Kennedy Amsterdam
Client: S7 Airlines
Year: 2016

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Earth 7

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