25 years of Muji

To coincide with its 25th anniversary in Europe Muji will stage a curated exhibition of archival, rarely and never-before-seen posters and a series of events across Europe.

Venticinque prodotti di punta Muji, illustrazione di Andrew Joyce

Twenty-five years since the first Muji store opened outside Japan in London’s Liberty department store, introducing understated Japanese minimalism to Europe, the brand celebrates this milestone for ten days at the end of the month with a series of events across Europe, inviting customers and fans of the brand to recall their all-time favourites.

Left: Maturity – taste the time, 1991 campaign. Right: Natural – naturally Muji, 1983 campaign — **Left:** Maturity – taste the time, 1991 campaign. **Right:** Natural – naturally Muji, 1983 campaign

To coincide with the milestone, Muji will stage a curated exhibition of archival, rarely and never-before-seen posters. The exhibition will take place in London and Milan. The Japanese brand also commissioned Tokyo-based British artist Andrew Joyce to illustrate the 25 most iconic products on collectible postcards.

Left:Love Doesn't Beautify, 1981 campaign Right: Lower priced for a reason, 1980 campaign — **Left:** Love Doesn't Beautify, 1981 campaign. **Right:** Lower priced for a reason, 1980 campaign

The series will be installed across 10 stores in London, Paris, Milan, Berlin, Munich, Barcelona and Lisbon and invites shoppers to take home a memento of their favourite product. The installation acts as a historical mood board, which encourages visitors to each store to leave with their own piece of Muji history

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25 most iconic Muji products, illustrated by Andrew Joyce

25 most iconic Muji products, illustrated by Andrew Joyce

25 most iconic Muji products, illustrated by Andrew Joyce

25 most iconic Muji products, illustrated by Andrew Joyce

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Horizon Campaign, Uyuni Salt Flats, Bolivia, 2003

18 – 23 October and 27 October – 7 November 2016
25 years of Muji Europe
London and Milan

Marble matters– exploring Carrara’s legacy

Sixteen young international architects took part in two intensive training days in Carrara, organized by FUM Academy and YACademy, featuring visits to the marble quarries and a design workshop focused on the use of the material.