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Pop-up and fringes

Studiopepe designed a vintage pop-up shop within Max&Co flagship store in Milan, reinterpreting the glamourous Seventies with fringes, antique pinks and burnt reds.

Studiopepe, Temporary Folk, Max&Co, Milan, 2016

Regenerate space, rediscover the human

At Milan Design Week 2025, domusbreakfast@bocconi explores the connection between urban and relational regeneration, with design as a tool for connection. Among the key participants, Franke highlights the role of the kitchen as a vital space for nurturing relationships and renewing the social fabric

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Temporary Folk, Studiopepe’s latest project, stages a small pop-up shop inside the windows of Max&Co. flagship store in Milan. In a vintage inspired atmosphere, the design plays with fringes, pinks and burnt reds.

The inspiration for the new set-up is a reinterpretation of colors, materials and forms that are reminiscent of the Seventies. The designers created a theatrical scenography where the elements of the window enclose a small temporary shop.

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Studiopepe, Temporary Folk, Max&Co, Milan, 2016

Studiopepe, Temporary Folk, Max&Co, Milan, 2016

Studiopepe, Temporary Folk, Max&Co, Milan, 2016

Temporary Folk, Milan
Program: pop-up shop
Design: Studiopepe
Client: Max&Co.
Year: 2016

Tailored furniture shapes an apartment in Cremona

For a design that focuses on both functionality and aesthetic care, the furniture created with Caccaro systems can meet all needs and define new concepts of space.

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Get the best of Domus straight to your inbox!

Pop-up and fringes

Studiopepe designed a vintage pop-up shop within Max&Co flagship store in Milan, reinterpreting the glamourous Seventies with fringes, antique pinks and burnt reds.

Regenerate space, rediscover the human

Tailored furniture shapes an apartment in Cremona

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