Untitled visual identity

OK-RM has been commissioned by Untitled art fair to develop a unique visual identity and online presence that reflects the fair’s creative approach.

“The new visual identity for Untitled art fair is grounded in functionality. The direction builds upon a rational design legacy, which is in stark contrast to the overtly evocative expression of other art fairs. It makes a strong statement by creating a single underlying system that exaggerates its components through the use of scale. This offers a distinctive user experience while making a clear reference to the themes of pop art.” Explained Oliver Knight & Rory McGrath of OK-RM.

Untitled visual identity
Design: OK-RM