Portion Distortion

Studio José de la O explores how product design might influence on eating patterns through a collection of hypothetical objects that focuses on a specific eating disorder.

Studio José de la O, Fork of Excess
The way we consume food is heavily influenced on the tools and objects we use. Size, color, and the usability of our eating artefacts can influence on creating consumption patterns that might cause overeating.
Inspired on the research by various behavioural psychologists, this project is an exploration of how product design might influence on eating patterns, through a collection of hypothetical objects that focuses on a specific eating disorde: an hypothetical collection of tableware that manipulates our eating behaviour.
Studio José de la O, Maze Cover.
Studio José de la O, Maze Cover. The Maze Cover is an hypothetical children’s toy that is inserted on the top of a bowl and helps slowing down the process of eating, fighting the crave of eating sugary, fatty and salty foods. By presenting a simple, yet annoying maze. Also, this cover is designed in different translucent colours, in order to make different types of food less desirable, for example, a brown cover for Froot Loops, orPurple for Mac & Cheese.
Portion Distortion is part of the initiative inside Studio José de la O called “Project Friday”, where every collaborator at the studio is encouraged to develop a project by researching on an interesting topic that not necessarily has to have a design direction. The outcome ends up as a non-comercial design project that might challenge traditional design.

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