The tension between critical judgment and imagination serves as one of the main tools in the work of Bakery Design Studio – like their studio, the designers’ work process is organized within clearly ordered spatial structures in which creative chaos can erupt for a moment, which nonchalantly invites new and surprising thinking. In the middle of a photo shoot for the exhibition, the photographer, Itay Benit, asks Ran Amitai to ‘please take a metal sheet and do something with it’.
Amitai takes the sheet to the vise, and unassumingly starts working it without any preplanning – totally intuitively. At the conclusion of the short series of shots – no more than ten minutes – he announces: ‘Galit, we’ve made you a fruit platter – we’ve got a new product’. All I could do was walk over, take pictures of it, and be excited by the fact that I was able to be there at the very moment a new idea was born: it is primitive, crude, coarse, unwieldy – but considering the two designers who will lead it with their precise and ordered creative process that is so characteristic of them, it can evolve into the next big thing.” Galit Gaon, Chief Curator
until April 30, 2016
Bakery Design Studio Fold Chairs at Design Museum Holon
curated by Galit Gaon
Design Museum Holon
Pinkhas Eilon St 8, Holon